Ghost Labs
A web3 & storytelling lab for community-driven explorations of futures literacy & DeFi.
Pre-public investing
A DeFi protocol that allows retail investors to gain exposure to any pre-public asset.
Co-Founder, Lead Designer
Dec 2020 → Oct 2022
design leadership
product design
ux/ui design
web design
user story mapping
information architecture
e2e prototyping
dev handoff
Problem
At the end of 2020, there were no DeFi protocols providing access to private markets for retail investors. Without alternatives to the low-liquidity VC secondary market, most private investors can get stuck with shares of private companies until today.
Solution
A DeFi platform allowing retail investors to gain exposure to pre-public assets, facilitating broader access to private markets. I led the e2e design of the project because I was really bitten by the idea of taking my natural early-adopter behaviour into the next level.
Timeline
Concept
Application
Community
Highlights
Concept
Discovery
Benchmark, Vision board, Mobile-first, Key insights.
Key Insights
‘Straight to the point’ experience
It's best to let the user open the platform as soon as possible. After all, this is the main purpose of a website for a crypto project.
Unlocking protocol value
Once the early adopter has locked value in a new-born protocol, there aren’t many options of, for instant, synthetic assets. So their focus is on the overall value growth that the protocol can provide, not on a specific asset. The main job to be done is to manage your position, making sure you’re not liquidated.
Exchange focus
With time, new assets will be offered, and the gDAI stablecoin will be available in other exchanges. Unlocking even more value while welcoming new users.
Application
From Figma to Code
User flows, User Story Mapping, Information Architecture, Components, Final Prototype.
User Flows
Access to new assets ”Stocks” from private companies
Connect Wallet
Available wallets
Swap GHO
Exchange integrations
Use GHO to mint gDAI
Get your stable ticket to start playing
Stake gDAI to get your gSynth
Bet long or short on a private tech company.
Clear information All I need to know as a user
Access Landing Page
Basic information about the solution
Access Documentation
Know more about how it works → Trust
Access Dashboard
Basic metrics about the protocol’s and business health
Launch App
First access → Connect Wallet After → Main tasks
00
C-Ratio View
Based on GHO amount
Connect Wallet
GHO Amount
Influencing the main CTA
Buy GHO
Redirect to Uniswap
GHO Value in USD
After swapping GHO
01
Uniswap
02
Mint gDAI (prev. gUSDC)
Minter redirect → main CTA
gSynths Value in gDAI
If the user holds gSynths, display amount
03
Add max (custom or not) to be executed
Both in gDAI and GHO
C-Ratio simulation
Based on gDAI/GHO value added
Transaction simulation
Helping the user to see a future state of the position
Information Architecture
Modular
Adapting to different stages of the protocol’s development.
Stage 1: Protocol Focus
targets “User A” interested in the core functionalities, such as purchasing the protocol’s token (GHO) and minting the stablecoin (gDAI).
Stage X: Exchange Trading Focus
caters to “User B” who seek a variety of assets and stablecoin yields. This stage includes enhanced trading features and multiple exchange integrations.
Components
Final Prototype
👆 click here to open Figma